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Gruppo Gino New Frontier: Aston Martin Milan
Gruppo Gino New Frontier: Aston Martin Milan
A significant step for the Gino Luxury and Motorsport project
Gruppo Gino, important player in the field of luxury cars since 1959, enhances its Luxury and Motorsport project by joining the British brand Aston Martin through Aston Martin Milan.
Born in 1913, the British automaker Aston Martin has become over the years an elite reference in the panorama of prestigious sports cars. “We are thrilled to represent Aston Martin and its iconic and artisanal masterpieces in the Italian market,” says Alessandro Gino – General Manager of Gruppo Gino. “After the recent introduction on the Italian market of two extremely interesting new products, the Vantage and the DB11 Volante, the new DBS will soon be presented. Many prestigious news that make us even more proud to be part of Aston Martin’s future strategy in Europe and especially in Italy”.
Italy is an important market for luxury cars in Europe. The products already available in the Aston Martin range and the new ones that will be introduced in the next few years will surely see Aston Martin Milan playing a leading role in the growth of the brand, both for positioning and sales. In Aston Martin Milan, the Group Gino has found a strong passion for the brand and an excellent knowledge of the product and of all the models of the range.
“BEAUTIFUL IS ABSOLUTE: Its beauty leaves no room for doubt.” Here is the philosophy around which the new DBS Superleggera develops. With a stunning hexagonal grille and captivating and elegant lines, the DBS Superleggera features a carbon-fiber shell bonnet, which reduces weight, lowers the center of gravity and expels hot air through a series of intakes carved in the same panel. This supercar allows you to live an unforgettable experience thanks to the powerful 715bhp engine and the incomparable sound of its V12.
Just in recent days this new aerodynamic masterpiece has been tested, with test drives organized by Group Gino and Aston Martin Milan in the exclusive setting of the Castello di Guarene. On that occasion, some customers of these two prestigious companies were able to appreciate what the DBS concept has always represented since the beginning of its legacy: maximum elegance, speed, comfort but also performance.
Also on display there was the brand new DB11, designed to excite with its inimitable and recognizable design thanks to the immense power of its V8 or V12, and then the Vantage, characterized by an exceptional class and the beating heart of a supercharged 4-liter V8.
With 4 cars available for testing in the Milan showroom, special attention to the customer is a key factor, focusing on the driving emotions transmitted by the cars of an iconic brand such as Aston Martin.
All this and much more will represent the new strategic approach of Aston Martin Milan, with a particular focus on the recently used product, Classic and Future Classic, thus creating a second market for a product that will increase and emphasize the value of the Aston Martin brand, considering the timeless interest in classic cars.
With this brand of primary importance in the panorama of luxury and performance grand tourers, the Gruppo Gino enters the Milan and Italian economy and business beating heart. “This is one of the most beautiful challenges for us in the next few years and we are happy to be able to start it with the help and support of Aston Martin”, concludes Alessandro Gino.
Photo credits: Luca Riva
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