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FCA Heritage HUB | Vintage Tribute In Turin
Words by Carlo Brema / Photos by FCA Heritage
So many times, still a child, I happened to be literally dragged by my parents and see flying away my Saturday afternoons imprisoned inside the walls of a museum. Only with the passing of the years and continuing my studies in engineering – something at the exact antipodes if compared to the world of painting and sculpture that haunted my childhood – I realized instead how fundamental it is to know the history of what we love. At a certain point I realized that my parents enriched their knowledge straight from the source and this is how I always invested time and resources thus visiting as many museums as possible, automotive ones of course.
It would not have been possible to exempt myself from starting from that of Turin, the automobile city today so ungrateful to that sector that has made it even bigger than it would have been without holding the role of central pole for the whole Country. The Turin Automobile Museum is the starting point, the one from which everything starts and the numerous activities organized allow dynamic and always new visits. Still in Italy, you are really spoiled for choice and a little over a year ago, FCA decided to give further importance to its Heritage department and revive the former Mirafiori workshop 81, paying little attention to creating a modern structure, rather by setting up a sort of huge shed that under its roof houses and preserves over 200 FIAT, Lancia and Abarth classic cars, but some Alfa Romeo as well. More than two hundred stories told by models that have marked their respective times, concept cars, but also racing cars, all lined up without frills, in close contact with the visitor who never as in this place can feel in the same dimension as these glories on wheels.
It’s called FCA Heritage HUB and is a tribute to the Turin brands that today more than ever play a fundamental role, where more and more enthusiasts preserve, restore or are looking for their favorite vintage car. The Heritage HUB is the classic example of a bridge that connects past and future, but it does that in a dynamic, three-dimensional way, leaving aside that conservative attitude represented by a museum in the most traditional sense of the term. The exhibition is divided into 8 different thematic areas ranging from utilitarian cars (Small and Safe), to the protagonists of adventurous journeys (Epic Journeys), passing through the Archistars (the models that revolutionized in terms of design and mechanics) and the Reloaded by Creators (restored and certified by the manufacturer itself). Everything has been carefully studied to let visitors experiencing a total involvement and be put at the center of the experience and above all to share models that cannot be forgotten, especially in a period in which car manufacturers must – of course – think about market needs, rather than sentimentality.
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