How Much Do You Need for Falling in Love With It?

The first things big bosses recommend, before getting at the wheel of a test drive car, is not to dwell on first impressions. Most of the time we have these cars available for weeks and so we can live with them and bring them in the most different places: cities, track, mountain, country, anywhere. Experiencing them to the end we are able to understand better their strengths and their weaknesses, offering an important objective point of view, analyzing the whole thing, and then of course a subjective one, telling what they have given to us and the emotions they can give. Hours and hours, days and days of “hard” work, notes, drafts, annotated impressions then modified, if not drastically changed, and the result are the articles you read every month on our pages.

But why am I telling all of this? Because someone, here at the office, came with the insane idea of proposing a new column called “1h Test” (1 hour test drives), where all the rules that we stuck in our heads will be distorted and where the random test driver will have a particular car available for 1 hour only. 60 minutes in which to try to understand as much as possible and write all of his impressions straight away. After what we have said earlier, it might seem counterintuitive, but in fact the idea has been well received by everyone, as it represents a new way of relating to a car, without losing too much time with infotainment and minor details, but going straight to the core, to the driving and performance side that we are looking for.

Let us know what you think about this and do not miss our first 1h test, which will see me as a guinea pig/protagonist with a surprise car.

Words by Tommaso Mogge