When Advertising Really Works

11 January 2016 Redazione Supercars Lounge

How many times did it happen to listening a song at the radio, not knowing neither the title nor the artist who composed it? Funny isn’t it? With racing cars it is often similar and we are referring when we know a certain vehicle by its livery, rather than its precise model. This so-called livery is the combination of the various sponsors, or more precisely the main sponsor that gives the car itself (and the Team too) its own colours (further back in time, cars’ colours represented those of the maker or the nationality of the car itself). And if the car or its drivers result then victorious or we talk about a very special car, that’s where the advertising investment of the Company has been successful and will be remembered among the list of those legendary racing cars. We chose what for us are the 10 most important livery in history that they have definitely found a place in the hearts of fans, sometimes ironically unaware of what the company that helped highlighting this myth on wheels really produces.