Wrapping – The Art of Customizing Cars

By Carlo Brema

Over the last decade, wrapping has become that absolute certainty that no one would ever have imagined, to the point of even replacing the choice of the favorite color during brand new purchase. We have often talked about the advantages related to the cost of a total coating of the bodywork, the benefits offered by the protective layer itself and the possibility of changing it whenever you wish, thus making your car unique. But if a monochromatic choice can ultimately be limited to covering a pure alternative to a color that has maybe bored over time or to cover some small imperfection in the paint caused by daily use of the car, there are endless options that can also be considered depending on the type of car in question.

If, for example, an SUV or a big sedan seems to rejuvenate with an all-black or white wrap, a hot-hatch can go fishing in the motorsport catalog and bring a racing version perfectly usable for the commute to work on every day roads. Wearing a glorious livery that smells of stopwatch is a solution also adopted for prestigious sports cars, winking at their competition counterpart and turn even more heads than usual. Paying close attention to local regulations, you can therefore dust off those images that until recently were forced to remain on a poster hanging in the garage. With a detailed wrap we start from the project to the realization, going through the smallest details, such as sponsors, numbers and identification plates.

While the more conservative will prefer a matte or glossy film, there are also those who like to be at the center of attention and in this regard we cannot fail to mention one of the public’s favorite patterns: camouflage. Whether it is traditional camouflage, or arctic, the camo wrap has always received widespread acclaim, so much so that it is then declined in a multitude of variants such as the pixelated one, or some versions that see half the car with a prevalence of light tones on one half and dark tones on the other, this particular solution became mainstream thanks to former pro skier and now full-time YouTuber Jon Olsson.

Far rarer and even more striking are the “Tron” style solutions, which, inspired by the famous science fiction movie, play on the contrast of fluorescent colors and accentuate the lines of the car, for a unique result that is extremely far from any canon of sobriety. In short, the world of wrapping is boundless, just like the imagination of those who intend to make their car special and that is why it plays an increasingly important role in the contemporary automotive scene. It is therefore essential to rely on true professionals, not only for being able to respect the wishes of the customer and to turn them real, but because the application must follow a delicate process of disassembly and reassembly of the panels and all those parts that can last over time, face any type of weather condition and make the car immediately recognizable and Instagram-ready. WrappingItaly is leader here and our fixed supplier precisely because they achieve all the standards of professionalism and experience that are essential to stand out in an increasingly crowded sector. It is no coincidence that it continues to be our undisputed choice to wrap the cars of our editors and to produce the stickers for all our events.