WrappingItaly: They Can Do Everything You Have In Mind

WRAPPING ITALY

THEY CAN DO EVERYTHING YOU HAVE IN MIND!

Words: Marco Rallo

Photography: Daniele Abbondanza

We are over 7 billion on this planet and each of us is different from the other. Our social, cultural and more simply the various moments related to our human path make us unique and with a precise characterization, easily interpretable by our way of dressing, from the places we attend and from the people around us. For us car enthusiasts, choosing the color of our ride, or even of our everyday hatchback, is equally an important moment – I would not see myself coming down from a big and quiet acid green sedan. That’s why car wrapping has quickly become a world phenomenon that has completely changed the way you approach your car. If until now we could have just seen a few rally-derived sports cars with iconic liveries and sponsors, now each of us can create their own, or choose a pattern (camouflage, striped, chalk, chrome) or point to more traditional colors, maybe matte finished, able to enhance the look of our car and at the same time make it always fresh as just collected from the dealer.

In addition to offering an added value from an image’s point of view, wrapping also ensures better preservation of the paint itself, acting as a protective layer – if you are really stingy, you can also opt for the anti-stone film and keep it safe from debris lifted by cars in front of you. Wrapping Italy is now a well-known signature in Italy and not only, also famous for having wrapped a hypercar like the Pagani Huayra, but let me tell you that these guys – recently moved to Assago (MI) – are ready for everything and every day they transform any vehicle into something unique. They have wrapped supercars, city cars, motorbikes, boats, trucks and even coaches, without forgetting the precious collaboration with “Overland” who last month embarked on the most dangerous crossing through the lands of Islam. Our Daniele Abbondanza attended the inauguration of the new headquarter, or rather the Open Day dedicated to the more traditional wrapping – that of cars – since there is no time to rest, not even during the move from their previous working location. Francesco, Max, Nico and the other guys are a fast-paced train and show proudly their creations: watching them is something exciting, since many think that wrapping a car is a simple process, actually it’s really complicated and requires preparation and so much patience. It all begins with the dismantling of the headlights, bumpers and all the other panels, so as not to leave anything imperfect, and then it’s time for taking measurements, present the sheets on the first parts to be treated and so on. The game is long and the fact that it’s not a regular surface makes it all very challenging.

A Smart car, a flowered Mini, or even your home or office’s furniture – everything takes a new image and returns to be new and you also realize that this way you could also save money. Imagine getting tired of your beloved sports car, but in the end you would not replace it with anything else in the world: change color to that and look like you’re driving a new one. Costs tend to be lower than those of a complete painting process and wrapping is easily removable without leaving any sign of any kind. Over the last few years, coming back to talk about special livery, we have seen crazy finishing, such as fake rust, or a retro lure applied on a modern car. There’s really something for everyone, and Wrapping Italy have no problem to satisfy you, guiding you from the design to the application itself, making you a true participant and the proper creator of the new image of your car.
Find out more by visiting their HQ in Assago, Via Concordia 9.